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CeSAR is a research institute founded on three fundamental objectives:
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to study and measure the reputation of
- public and private organizations,
- products and brands,
- people,
- territories;
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to supply working instructions for the monitoring of reputation and for the construction of the instruments suitable for that purpose;
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to contribute to the development of methodologies of analysis and measurement of reputation.
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In its study CeSAR:
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integrates qualitative and quantitative instruments of research to understand the complexity of the topic in question;
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seeks long term continuity that allows the understanding of positive and negative variations of the indicators of reputation;
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compares the dynamics of reputation between competitors and different stakeholders.
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