Discussing reputation online

Of the comunicative opportunities that modern times bring the web is without doubt the media which changes and renews itself most frequently; on the subject of reputation , it is impossible not to consider the importance that it plays in the world of the internet because :

The users of the internet are characterized by a communicative activity never before recorded for the other means of communication, the web is not only a place to find information, but is progressively becoming a platform on which personal opinions are communicated and transmitted.
In this way the web makes a double contribution to reputation through:

Internet is a medium which is in continual evolution, dynamic and fleeting.

Technorati estimates that there are over 70 million blog in the world (over two million of which are in the Italian language) and that every day about 120.000 blog are created on the web; this wealth of information available on the web constitutes at the same time a threat to the reputation of any organization and an important opportunity to strengthen it.

However, the web is not only an opportunity and threat for reputation of organizations and companies, but also a source of interesting stimuli for the discussion of reputation in general, its importance and dynamics.

Surfing the web it is common to come across very interesting post which stimulates articulated thought on the concept of reputation.

Comments posted testify to the relative freshness on the proposed themes and a discussion that even if alive and dynamic must still become known to the outside world; the concept of reputation has still not entered the common lexicon.

Rather, the diversity of approaches to the subject and the heterogenity of the different bloggers show how the subject is more than ever actual and facetted.

Following is  a series of links to blog that our staff have found interesting on the subject; one will see how the italian blog are still rather orientated towards communication and public relations while those from overseas are already in a phase in which the management of reputation is a subject with its own autonomy.

http://globalreporting.blogspot.com/ blog of the Global Reporting Initiative, non profit foundation  concerned with sustainability and transparency (last update Ottober 2007)
http://reputationxchange.blogspot.com/ blog di Leslie Gaines-Ross responsibile for the management of reputation of Weber Shandwick's (last update August 2007)
http://authenticreputation.com/ blog on communication and reputation of Upper 90 Consulting, a company specialized in the management and governing of reputation (last update August 2007)
http://reputationgarage.blogspot.com/ blog founded by Jarvis Cromwell that collects contributions of other professionals of the sector of management of reputation and public relations (last update October 2007)
http://www.reputationadvisor.com/ blog of Daniel Dessinger occupied in the services of management of reputation (last update September 2007)
http://www.mikepaulblog.com/blog/index.php blog of Mike Paul, founder of MGP & Associates PR, consultancy management company for management of reputation and public relations (last update October 2007)
http://brandsandreputation.blogspot.com/ blog of Elliot Schreiber consultant of communication and brand management (last update October 2007)
http://www.seotalk.it/ blog of Salvatore Cariello that supplies indications regarding Seo e Web Marketing (last update October 2007)
http://marketingusabile.blogspot.com/ blog of Maurizio Goetz, marketing , focused mainly on social media (last update October 2007)
http://www.niksblog.it/ marketing and communication in the web (last update April 2007)
http://blog.getsatisfaction.com/ blog of customer satisfaction from consumers (last update October 2007)
http://www.lofficinadellacomunicazione.blogspot.com/ blog of Enrica Orecchia on company communication and public relations (last update October 2007)

(7 November 2007)